![]() ![]() ![]() It’s a marketer’s playground, consistently offering new avenues for experimentation and connection. Thanks to a combination of opportunity and necessity, social media has become the go-to channel for establishing and building a brand reputation. Business leaders also near-unanimously agree on the role social plays in their organization’s longevity, with 96% saying that businesses must continue to invest in social media to be successful. In fact, building brand reputation and loyalty is the #1 priority in the current economic environment. To make a lasting impact on your target consumer, you need to earn their trust.īusiness leaders are already sensing this shift. Attention-grabbing content is no longer enough. As a result, it’s never been harder to stand out.Īudiences are flooded with round-the-clock advertising messages and this near-constant exposure has created an ultra-competitive environment for businesses across industries. It has never been easier to reach your target consumer. ![]() Investing in social is an investment in business success Our latest partnership with The Harris Poll surveyed more than 700 business decision-makers across the US and UK for an updated look at the current state of social media-so you can stay ahead of the curve and ahead of the competition. ![]() To provide brands with a roadmap for success, we’re launching a new study that sheds light on how business leaders view social’s role within their organization. Today, it’s clear that constant change is simply a part of the job.Įmerging technologies, rising consumer expectations and a shifting social media marketing landscape have left many with questions on how to navigate this changing terrain. At that time, social as a channel and profession was undergoing a major evolution. It’s been two years since we last partnered with The Harris Poll to understand how leaders view the state of social media and its impact on an organization. ![]()
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